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Insights

Insights Overview

Published August 23, 2025

The Insights section of Evergreen is your analytics and audit headquarters. The Insights Hub (overview page) gives you a birds-eye view of how your website is performing across multiple dimensions: performance (speed), SEO, and accessibility. It aggregates data from Evergreen’s scans and any connected accounts (like Google Analytics or Google Search Console) to highlight key findings and metrics in one place.


What You’ll See in the Insights Hub:


  • Summary Metrics: At the top of the Insights overview, you might see summary cards for major metrics. For example:
  • Performance Score: an aggregate performance rating for your site or the average across pages.

  • SEO Health: perhaps a score or count of SEO issues detected.

  • Accessibility Score: an overall accessibility compliance percentage or issue count.

  • Traffic/Engagement: if GA4 is connected, maybe a quick stat like total visitors this month or bounce rate.

  • Search Performance: if GSC is connected, maybe total clicks from search this month or number of keywords your site ranks for.

  • Recent Highlights or Alerts: Evergreen may call out the most important things needing attention. For instance:
  • “5 pages have critical SEO issues” (with a link to the SEO Insights page for details).

  • “Overall site performance is Good, but 3 pages are Slow” (link to Performance Insights).

  • “Accessibility issues increased by 10% after the latest update” (if applicable).

  • “New high-performing keyword discovered: X” (if GSC data is analyzed for trends).

  • Trend Charts: To give context, the hub might include small charts or sparklines showing trends. For example, a chart for site traffic over the last 6 weeks, or a Core Web Vitals trend (how your LCP improved or worsened over time). If objectives are tied in, maybe a progress chart for a key objective could surface here as well.
  • Recommendations Snippet: The Insights hub might show a few top-line recommendations from Eve or the system. For example: “Recommendation: Compress images on the homepage to improve LCP.” This is usually derived from the detailed insights but bubbled up for convenience.



Using the Insights Hub: This overview is meant to quickly answer “How are we doing?” without diving into details. Here’s how you can use it:


  • Quick Health Check: When you log into Evergreen, glance at the Insights hub to catch any red flags. If you see a warning that SEO issues are high or performance is poor, you’ll know where to focus first.
  • Navigate to Details: Each section of the summary usually links to the deeper insights pages (Performance, SEO, Accessibility). Click on any card or alert to jump to that section for a closer look and specific itemized data.
  • Combine with Objectives: Compare what you see here with your Objectives. If your goal was to improve something (say performance score to a certain level), check if the summary reflects progress.
  • Monitor Changes: If you’ve recently made changes on your site (like you optimized images or fixed SEO tags), the next time Evergreen updates its insights, see how the summary reflects this. Improvements should show up as higher scores or fewer issues. If not, it might mean further action is needed or something didn’t go as planned.
  • Frequency of Updates: Evergreen’s data for Insights might update on a schedule (say, daily or weekly) or whenever you trigger a re-scan. The hub might show a timestamp of last update (“Data last updated 2 days ago”). If you need fresh data (like after making site changes), look for a Refresh Insights button or trigger a new site crawl/audit. Keep in mind that if pulling data from Google’s APIs, there could be some latency (e.g., Search Console data might be 1-2 days behind).



Understanding the Limitations: The Insights hub provides a great overview, but it won’t have every piece of information. For example, it might show that you have 10 SEO issues but not list them all on the overview – you’ll need to click into SEO Insights for that. Similarly, traffic numbers might be high-level totals; for page-specific analytics, you would check the Pages section or your GA4 directly. Use the hub as a starting point, not the only report.


In summary, the Insights Hub is like your website’s report card at a glance. It saves you time by aggregating crucial information into a dashboard. Now, we’ll go deeper into each category of insights – Performance, SEO, and Accessibility – to see what’s under the hood and how to act on those details.


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